PRIVACY POLICY – LONGCHAMP GROUP WEBSITE

 

Version of 07/12/2023

The LONGCHAMP Group places great importance on protecting the Personal Data of visitors to its website Longchamp.com and undertakes to ensure the privacy of the Personal Data collected. 

This Privacy Policy details the LONGCHAMP group's policy on the processing of Personal Data in connection with its website.

It is intended to govern the conditions for processing the Personal Data collected during your browsing. The data collected is subject in particular to the provisions of Law no. 78-17 of 6 January 1978, as amended and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

When Personal Data is collected from or held in a country outside European Economic Area (EEA) or collected by a company belonging to the LONGCHAMP Group located outside EEA, we may also be required to comply with local laws in force. In this context, a specific privacy policy is setting up for each country concerned.

We invite you to consult our Privacy Policy regularly to be informed of any updates.

 

  1. Definitions

 

Personal Data

Any information relating to a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, login details or to one or more factors specific to physical, physiological, mental, economic, cultural or social identity.

LONGCHAMP Group

Any company belonging to the LONGCHAMP Group.

Privacy Policy

The present policy governing the processing of Personal Data of the LONGCHAMP Group.

Data Controller   

Natural or legal person who determines the purposes and means of processing.

Joint Data Controller(s)

Natural or legal person(s) who determine(s) together the purposes and means of processing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Identity and contact details of the Data Controller and Joint Data Controllers

 

Personal Data are collected on behalf of SAS LONGCHAMP, 12 Rue Saint-Florentin 75001 PARIS, in its capacity as Data Controller.

SAS LONGCHAMP may also be a Joint Data Controller with the companies belonging to the LONGCHAMP Group: in that case, each LONGCHAMP Group company defines the purposes and means of processing jointly with SAS LONGCHAMP. This is the case when Personal Data is collected for the purpose of processing and tracking orders, as well as organising competitions and notifying winners online.

The LONGCHAMP Group companies act as Joint Data Controllers only when your Personal Data is being processed on the territory where they are domiciled and exclusively for the purposes detailed above.

Example: the company LONGCHAMP ITALIA is the Joint Data Controller with SAS LONGCHAMP when processing customers' and prospects' Personal Data collected in Italy only, and when such processing is for the sole purpose of managing and tracking orders placed online or organising competitions and notifying winners online.

The LONGCHAMP Group companies that may act as Joint Data Controllers are listed in the appendix to the Privacy Policy.

 

 

  1. Personal Data collected, purposes and legal basis

The LONGCHAMP Group gathers the Personal Data needed to achieve the following purposes (when these are proposed on the site), subject to obtaining your prior consent for each of these purposes:

 

 

 

Purpose

Data collected

Legal basis

Creation and management of customer accounts
  • Last name and first name;
  • Civil status ;
  • Email;
  • Postal address;
  • Telephone number;
  • Date of birth;
  • Communication preferences.

Consent of the data subject for this specific purpose.

Article 6.1.a of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

Promotional operations (Personal Data collected during a competition or promotional offer)
  • Last name and first name;
  • Civil status ;
  • Email;
  • Telephone number;
  • Date of birth 
  • Communication preferences.

Newsletters or marketing communications
  • Telephone number;
  • Postal address;
  • Email;
  • Communication preferences.

Processing requests made via the online contact form

  • Last name and first name;
  • E-mail address.

Virtual eyewear try-on
  • Scan and/or reconstruction and/or modification of the appearance of your face (Personal Data collected directly by FITTINGBOX in its capacity as Data Controller)

Generating statistics, market analysis and customer relations follow-up
  • Purchase history.

Processing the creation of online stock availability alerts
  • Email.

Processing and tracking orders
  • Last name and first name;
  • Email;
  • Postal address;
  • Telephone number;
  • Purchase history.

Performance of a contract to which the data subject is a party or of pre-contractual measures taken at the request of the data subject.

Article 6.1.b of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016.

Disputes/complaints/rights of data subjects

As applicable:

  • Last name and first name of the data subject;
  • Email;
  • Telephone number;
  • Request date and number;
  • Conversation history.

 

You may at any time withdraw your consent to the processing of your Personal Data for the above purposes, except for the purpose of processing and tracking orders.

 

  1. Personal data recipients

 

Your Personal Data is collected, depending on the purpose:

- either by SAS LONGCHAMP in its capacity as Data Controller,

- or by each LONGCHAMP Group company, in their capacity as Joint Data Controllers.

 

The Personal Data is made accessible only to persons authorised to have knowledge of it due to their responsibilities within the internal departments of the LONGCHAMP Group companies or the departments responsible for controls.

Your Personal Data is communicated to service providers of the LONGCHAMP Group located within the European Economic Area, which we appoint to help us carry out our activities (order management, payment processing, website development). 

These service providers, and certain members of their staff, are authorised to use your Personal Data on our behalf only for the specific purposes for which they have been appointed, in accordance with our instructions, and are required to protect the privacy and security of your Personal Data.

Your Personal Data may also be sent to franchisees of LONGCHAMP shops, for the commercial and promotional management of their sales outlets.

Given the LONGCHAMP Group's international reach and in order to optimise the quality of our service, your Personal Data is likely to be sent outside the European Economic Area. The LONGCHAMP Group however ensures that the necessary measures are in place for sufficient protection of privacy and individual liberties, and to guarantee secure data transfer.

 

  1. Retention period

We undertake to ensure that your Personal Data is not kept any longer than is strictly necessary for the purposes described above.

 

  1. Security

The LONGCHAMP Group implements appropriate organisational, technical, software and physical measures in terms of security, in order to ensure the confidentiality and protection of Personal Data, and to prevent it from being distorted or damaged or unauthorised persons having access to it.

Furthermore, the confidentiality of the banking information that you send via the website to an approved banking institution is guaranteed by an SSL encryption process.

The LONGCHAMP Group also ensures that subcontractors implement the same type of measures in order to ensure the protection of Personal Data.

 

  1. Rights of data subjects

In accordance with the “Data Processing, Data Files and Individual Liberties” law no. 78-17 of 6 January 1978, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, you have a right to access, rectify, delete, and move Personal Data concerning you, as well as a right to oppose and limit the processing thereof.

To exercise these rights or ask any questions about the processing of your Personal Data, you may write to SAS LONGCHAMP, 12 rue Saint-Florentin 75001 Paris, or contact our Data Protection Officer (DPO), at the following address: dpo@longchamp.com.

Please note that you may be asked to show a copy of your identity document in the event of reasonable doubt as to the identity of the person making the request.

Furthermore, if you subscribe to our marketing offers, we may send you promotional offers, event invitations or news of the LONGCHAMP brand by post, email, text message or phone. You also have the option to unsubscribe from such communications by following the instructions provided in each medium.

If you consider, after having contacted us, that your "data protection" rights are not being respected, you have the right to lodge a complaint with the French data protection authority, “Commission Nationale Informatique et Libertés” (CNIL), which you can contact by post (3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07).

 

APPENDIX

List of LONGCHAMP Group Companies acting as JOINT DATA CONTROLLERS

SAS LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 2,000,000 euros, whose registered office is located at 12, rue Saint-Florentin - 75001 Paris, registered on the Paris Trades and Companies Register under number 737 050 187, represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman.

SAS LES BOUTIQUES LONGCHAMP, a French simplified joint stock company (SAS) with a capital of 1,858,000 euros, whose registered office is located at 4, rue du Chevalier Saint-George – 404, rue Saint-Honoré – 75001 Paris, registered on the Paris Trades and Companies Register under number 334 502 655, hereby represented by SAS JEAN CASSEGRAIN, Chair, itself represented by Mr. Jean CASSEGRAIN in his capacity as Chairman.

LONGCHAMP (UK) LIMITED, a company limited by shares with a capital of £ 1,210,100, whose registered office is located at 28 New Bond Street – London W1S 2RJ, England, registered with Companies House under number 3833491, represented by Mr Jean CASSEGRAIN in his capacity as Director.

LONGCHAMP DISTRIBUTION IRELAND LIMITED, a company limited by shares with a single shareholder with a share capital of 100,000 euros, whose registered office is located at 29 Earlsfort Terrace, Dublin 2, Republic of Ireland, registered with the Irish Companies Registration Office under number IE503093, represented by Mr Jean CASSEGRAIN in his capacity as Director and Secretary.

LONGCHAMP BENELUX S.R.L., a limited liability company with a capital of 18,550 euros, governed by the laws of Belgium, whose registered office is located at Avenue Louise, 5 – Brussels 1050, Belgium, registered on the Brussels Register of Legal Entities under number BE 0442.062.652, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator.

LONGCHAMP NEDERLAND B.V., a limited liability company with a share capital of 1 euro, whose registered office is located at Pieter Cornelisz, Hooftstraat 69 H – 1071 BP Amsterdam, the Netherlands, registered with the Amsterdam Business Register under number KvK 57039933, represented by Mr Jean CASSEGRAIN in his capacity as Manager.

LONGCHAMP Luxembourg Sàrl, a limited liability company with a capital of 20,000 euros, whose registered office is located at 50, Grand Rue, L-1661 Luxembourg, registered on the Trade and Companies Register of the Grand Duchy of Luxembourg under number B83040, represented by Mr Jean CASSEGRAIN in his capacity as Manager.

LONGCHAMP SUISSE Sàrl, a limited liability company with a capital of CHF 800,000, whose registered office is located at Morgenstrasse 129 – 3018 Berne, Switzerland, registered on the Commercial Register of the Canton of Berne under number CHE-112.325.828, represented by Mr. Jean CASSEGRAIN in his capacity as Manager.

LONGCHAMP GMBH, a limited liability company with a capital of 326,000 euros, whose registered office is located at Werderstr. 6 – 76530 Baden-Baden, Germany, registered on the Mannheim Company Register under number H.R.B. 231179, represented by Mr. Jean CASSEGRAIN in his capacity as Manager.

LONGCHAMP AUSTRIA GMBH, a limited liability company with a capital of 35,000 euros, whose registered office is located at Graben 14-15, 1010 Vienna, Austria, registered on the Vienna Company Register under number FN 395468 x, represented by Mr. Jean CASSEGRAIN in his capacity as Director.

LONGCHAMP, S.L. Sociedad Unipersonal, a limited liability company with a capital of 346,780 euros, whose registered office is located at Calle Gurtubay nº 4, bajo derecha – 28001 Madrid, Spain, registered under number Hoja M-291.945, Tomo 17.060, Libro 0, Folio 39, C.I.F. number B 831 28561, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator.

LONGCHAMP LISBOA - COMERCIO DE MALAS E MARROQUINARIA, UNIPESSOAL, LDA, a limited liability company with a capital of 37,500 euros, whose registered office is located at Rua de São José, 109, 1º - 1150-322 Lisbon, Portugal, registered on the Lisbon Business Register under number 502579757, represented by Mr Jean CASSEGRAIN in his capacity as manager.

LONGCHAMP ITALIA S.R.L., a limited liability company with a capital of 52,000 euros, whose registered office is located at Corso Venezia 10 – 20121 Milan, Italy, registered on the Economic and Administrative Index (REA) under number MI-1292045, represented by Mr. Jean CASSEGRAIN in his capacity as Administrator and Chairman of the Board of Directors.

LONGCHAMP AUSTRALIA PTY LTD, a private company limited by shares with a share capital of A$ 1, whose head office* is located at c/o MinterEllison, Level 40, Governor Macquarie Tower 1 Farrer Place Sydney NSW 2000, Australia, registered under number 627 941 940, tax number (TFN) 568 881 326 represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP JAPAN K.K., a joint-stock company with a share capital of 10,000,000 yen, whose head office is located at 4-30-4 Jingumae, Shibuya-ku, Tokyo, Japan, registered under number 0110-01-063116, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP TAIWAN LIMITED, a limited liability company with a share capital of NT$ 28,000,000, whose head office is located at Unit 2,13 Fl. No. 89, Songren Road, Xinyi District, Exchange Square 1, Taipei City 11073, Taiwan, ROC, registered under number 24474098, tax number 141205581, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP USA, INC., a Delaware corporation with a share capital of 5,500,000 USD whose head office is located at c/o Corporation Service Company, 251 Little Falls Drive, Wilmington, Delaware, 19808, USA, registered under number  2408762, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP CANADA INC., a body corporate duly incorporated under the laws of the Province of British Columbia  with a share capital of 100$, 

whose head office* is located at Suite 1700, Park Place, 666 Burrard Street, Vancouver BC V6C 2X8, Canada, incorporated under number BC1019745 and registered under business number 827438797, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP SINGAPORE PTE. LTD., a private company limited by shares with a share capital of S$ 550,000, whose head office is located at 435 Orchard Road, #18-03, Wisma Atria, Singapore 238877, registered under number 201431152H ,  represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP MALAYSIA SDN. BHD., a private company limited by shares with a share capital of RM 5,000,000, whose head office is located at c/o SecFin, Suite 16-03, Level 16, Wisma UOA II, N°21 Jalan Pinang, 50450 Kuala Lumpur, Malaysia, registered under number 201501041245, GST registration number 001657360384, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP COMPANY LIMITED, a company limited by shares with a share capital of HK$ 78,500,000, whose head office is located at Units 1903-06, 19/F, One Peking, Tsim Sha Tsui, Kowloon, Hong-Kong, registered under business registration number 05939284-000, tax number 04/0593 9284, represented by Mr. Jean CASSEGRAIN as Director

LONGCHAMP FINLAND OY, a limited liability company with a share capital of €0, whose head office is located at c/o Properta Asianajotoimisto Oy Unioninkatu 7 B 17 00130 Helsinki, Finland, registered under business registration number 3402438-5, represented by Mr. Jean CASSEGRAIN as Director