Where contemporary creativity meets the enduring heritage of the Maison.

Green — the color of optimism — has long been at the heart of Longchamp’s identity. From the deep heritage green that evokes natural elegance and authenticity to a bold, vibrant green that expresses energy and creative curiosity, the Maison’s signature hue reflects both its roots and its forward-looking spirit.

From 13 to 28 December 2025, Longchamp brings this vision to life with the “Green Pop-Up” in Songwat, Bangkok. Immersed in bright green from floor to ceiling and accented with touches of dark green, the space offers an uplifting, immersive experience. Conceived as a moment of discovery and engagement, the pop-up invites visitors to explore a curated selection from the latest collection, discover exclusive pieces available only on site, and take part in interactive experiences that celebrate Longchamp’s creative universe.

To mark the opening, Longchamp welcomed special guests including Freen Sarocha Chankimha, Junior Panachai Sriariyarungruang, and Baipor Thitiya Jiraprasertsilp, who each expressed their personal style through the Maison’s collection, highlighting its fresh and contemporary allure.

Longchamp Green Pop-Up at PLAY Art House, Songwat

Open now until 28 December 2025, 10:00 AM – 6:00 PM

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